Bob Trahan: Will You Be My Friend?

April 6th, 2007

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Forth and Towne RIP

March 16th, 2007

bitcoin local It’s Friday. Will indulge a bit and talk shop about the Gap Inc. Been harping on this for a long time. On this blog. On my other blog. And on my YouTube channel.

Mind you, the Gap sites are pretty well done. There are still glaring issues though. From the get-go, the creation of the Forth and Towne brand never made an sense.

The oddest thing was that F&T was not set up for ecommerce. Huh?

Do I think there is hope for the Gap? Yes. But they need to make a few important changes.

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The YouTube Version of Kevin Dillon

March 14th, 2007

buy bitcoin hong kong This morning I check my email. There is a Google alert for “Paging Ari Gold“. The site was picked up by my new favorite blog Suburbarazzi.

So, I got in contact and we did an interview. By phone.

Read it. Trust me. It’s quite funny. Right here.

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JCREW Final Sale

March 9th, 2007

The most bizarre thing. A while back I blogged about jcrew coupon codes.

A bit later, I discovered that the above post was attracting traffic to my site as a result of people searching for  “jcrew coupons“.

Point is, the traffic has held up and has even increased. People are coming to my site with the hope of finding jcrew discounts, jcrew coupons, jcrew deals, jcrew sales etc.

So, people are coming here. It is my duty to be a gracious host. From now on, I will try to update this site with Jcrew coupons.

There is a Jcrew.com Sale. Going on now. Click here.

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Glengarry Glen Ross

March 9th, 2007

buy bitcoin in hk It’s been years since I watched this flick. Glengarry Glen Ross. The movie is about sales and leads.

Anyways, today, I found the clip on YouTube. Not the whole movie. But the best part of it.

It’s a speech given by Alec Baldwin. When I watched this afternoon, I was laughing very loud. That doesn’t happen very often. That I laugh very loud. In the afternoon. Mornings; maybe. Night; sometimes. Afternoons? Never!

Then I pinged the clips to a bunch of people on my MSN messenger. (add me! st@ice.com)

Enjoy the Glengarry Glen Ross clip.

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Christian Affiliate Marketing

March 9th, 2007

You like the title of this post? Do I even care? Unless you complain to my advertisers, I will not budge.

Anyways, before we move along, just need to mention that I moved to Seattle. If you watch my YouTube channel, then you already know this from my last clip. If you don’t, then you suck. And there is no hope. That is until you accept upon yourself the oath of the faith of the belief of the religion that is my YouTube channel.

Can you tell I am watching TV as I write this drivel?

So, I was invited to participate on a podcast. The program will be on a frequency called Webmaster Radio. It’s not on your local FM tuner. To get the station, you need to smash your radio with a hammer. Then, take those shards and put them in a blender. Then, sip the liquefied radio mix. At that moment, you will catch the signal from Webmaster radio!

Kidding of course. Somewhat. Looking forward to the show. And meeting Wade.

Check out what was written about me. Me! Nice things. Things I didn’t even know about myself :-)

If you haven’t followed him on Revenews, he is one of my favorite reads in the online marketing space. He’s an interesting dude and a bit of a loose cannon - makes it all the more interesting. I’ll be curious what Shmuly brings to the table. He’s a bright guy and is always at least interesting or provocative in his posts and has a pretty cool sense of humor.

Love you Wade!

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Ummm…I am in the NY Times

February 26th, 2007

Today, my mug graces the front page of NY Times business. Perhaps the day will get even better with the departure of my head congestion!

The article: New Hot Properties: YouTube Celebrities 

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The Howard Schultz Starbucks Memo

February 24th, 2007

Read about this in the weekend edition of the WSJ. I agree with every word in the Starbucks Memo. In fact, I believe the Howard Schultz Starbucks memo is four years overdo….

(Courtesy of STARBUCKSGOSSIP.COM)

The Starbucks Memo: 

Subject: The Commoditization of the Starbucks Experience

As you prepare for the FY 08 strategic planning process, I want to share some of my thoughts with you.

Over the past ten years, in order to achieve the growth, development, and scale necessary to go from less than 1,000 stores to 13,000 stores and beyond, we have had to make a series of decisions that, in retrospect, have lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand.

Many of these decisions were probably right at the time, and on their own merit would not have created the dilution of the experience; but in this case, the sum is much greater and, unfortunately, much more damaging than the individual pieces. For example, when we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theatre that was in play with the use of the La Marzocca machines. This specific decision became even more damaging when the height of the machines, which are now in thousands of stores, blocked the visual sight line the customer previously had to watch the drink being made, and for the intimate experience with the barista. This, coupled with the need for fresh roasted coffee in every North America city and every international market, moved us toward the decision and the need for flavor locked packaging. Again, the right decision at the right time, and once again I believe we overlooked the cause and the affect of flavor lock in our stores. We achieved fresh roasted bagged coffee, but at what cost? The loss of aroma — perhaps the most powerful non-verbal signal we had in our stores; the loss of our people scooping fresh coffee from the bins and grinding it fresh in front of the customer, and once again stripping the store of tradition and our heritage? Then we moved to store design. Clearly we have had to streamline store design to gain efficiencies of scale and to make sure we had the ROI on sales to investment ratios that would satisfy the financial side of our business. However, one of the results has been stores that no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store. Some people even call our stores sterile, cookie cutter, no longer reflecting the passion our partners feel about our coffee. In fact, I am not sure people today even know we are roasting coffee. You certainly can’t get the message from being in our stores. The merchandise, more art than science, is far removed from being the merchant that I believe we can be and certainly at a minimum should support the foundation of our coffee heritage. Some stores don’t have coffee grinders, French presses from Bodum, or even coffee filters.

Now that I have provided you with a list of some of the underlying issues that I believe we need to solve, let me say at the outset that we have all been part of these decisions. I take full responsibility myself, but we desperately need to look into the mirror and realize it’s time to get back to the core and make the changes necessary to evoke the heritage, the tradition, and the passion that we all have for the true Starbucks experience. While the current state of affairs for the most part is self induced, that has lead to competitors of all kinds, small and large coffee companies, fast food operators, and mom and pops, to position themselves in a way that creates awareness, trial and loyalty of people who previously have been Starbucks customers. This must be eradicated.

I have said for 20 years that our success is not an entitlement and now it’s proving to be a reality. Let’s be smarter about how we are spending our time, money and resources. Let’s get back to the core. Push for innovation and do the things necessary to once again differentiate Starbucks from all others. We source and buy the highest quality coffee. We have built the most trusted brand in coffee in the world, and we have an enormous responsibility to both the people who have come before us and the 150,000 partners and their families who are relying on our stewardship.

Finally, I would like to acknowledge all that you do for Starbucks. Without your passion and commitment, we would not be where we are today.

Onward…

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Introducing…Mandy Stadtmiller

February 22nd, 2007

Good morning. To all you terrestrial creatures who read my blog. First of all, just let me say this; the fact that you are reading this crap on my blog is a sign that you need help. Seriously. Don’t you have anything better to do? Get a freaking life!

And now, after I berate you for being here, we proceed to the topic on hand. One Mandy Stadtmiller.

I will not ruin this for you by sprinkling in my own lame commentary about Mandy Stadtmiller.
The point is, that Mandy Stadtmiller is:
1) female (if you watch the clip, she makes reference to her feminine anatomy
2) pretty (even the name Mandy is hot)
3) divorced (the best news I’ve received this week) and
4) funny. very. quite.

Oh yes; according to heterosexual intuitions:
5)Ms. Stadtmiller appears to belong to be straight! OMG.

Seriously. What are the odds for this (rare) sort of combination?

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Leave it to Lloyd

February 20th, 2007

It’s always about trying new things. Yesterday I wore a skirt. Today I am wearing nothing. Tomorrow I may don an astronaut suit. Point is; you get what I am saying. I think you do. Hoping you do.

I have not given up on my quest to get in contact with mega agent Ari Gold. In fact, my desire to be his client has only increased since last week.

Today, I reach out to his assistant Lloyd and request that he hook me up with Ari Gold.

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